atheraces was a joint venture television channel originally formed between Channel 4, B sky B, Arena Leisure and a number of UK racecourses. We developed the channels interactive TV live betting portal. This was a major project for tentendigital and was the first ever deployment of a real time betting application on the Sky platform; it formed an integral part of the attheraces TV channels business.

I was involved with interface design, in particular the betting and registration processes. I was  also involved in preparing and seeing the application through Sky’s SSSL testing procedure.

We developed and iterated the project over a couple of years and as part of this I investigated bringing the attheraces to a number of different devices including mobile and PDAs, however whilst prototypes were built sadly they were never deployed.. good fun though!

Client: attheraces
Launch: 2002
URL: No longer live