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Movember 2014

I’m writing this somewhat after the fact (given that I’m already fully working on the 2015  version of the site) however this does provide an opportunity to reflect on last year and what turned out to be a very successful project for IE. 2014 was the year we got the Agile process much more fully […]

Nike E-Commerce

Client: Nike Australia Launch: August 2013 URL: www.nikestore.com.au This project started in late 2012, shortly after I finished up on Movember 2012, and to be honest, it was not my normal kind of project; essentially a job to replicate an existing website, in this case the US Nike e-commerce store, and build it on a different platform, Magento […]

Movember 2013

As I write this post we’re just two days off from November 1st and I’m struck again by the sheer energy that goes into making Movember happen – not just from the thousands of Mo Bros and Mosistas that take part, but the work we have been doing behind the scenes, for the last twelve […]

Movember 2012

Movember has a great concept, branding and execution and is fast become the global poster boy for the way modern charities must work if they want to attract huge, engaged audiences. Moving to Melbourne I was struck by how much the local fashion is reflected back in this Aussie icon, which seems to embody the […]

The Million Pound Drop – Play-along game

The Million Pound Drop is one of those classic formats that only come around occasionally.  The show was invented by Remarkable TV’s MD David Flynn and it has a devilishly simple premise where contestants are given a million pounds in cash at the start of the show and simply asked to keep as much of […]

I Can Cook game

This game was built to support our new cooking show for kids (age 3-6) I Can Cook. The idea was to design a game that could demonstrate to children some of the activities found within cooking and to give them a sense of the steps required to complete different recipes. We used real recipes found […]

Dreamarena 2

  18 months after its initial launch we decided to overhaul the design and scope of the Dreamarena portal site ( the walled garden content portal available only to Dreamcast owners – see Dreamarena ) The site had organically grown, in terms of content, but so had the pressure for real estate on the site’s […]

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Luc Houselander

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