This was my first project for Endemol Digital Media (or Victorial Real as it was known at the time), it was a showpiece website for Ladbrokespoker.com, at this point in 2006 poker was about to explode in terms of profile and so it was that this was to be Ladbrokes most high profile digital project of the year.
Our solution was to builld a highly interactive set of games, tools and videos that would take newcomers to the game and to playing online though all the basics. The site hinged around Â a series of commissioned video pieces featuring Ladrokes resident pro player Roy â€˜the Boyâ€™ Brindley teaching page three â€˜stunnaâ€™ Leilani the rules of the game and how pick games to play online.
The site was a big success and remained live for a couple of years while the numbers of online continued to boom.
Launch: November 2006
URL: no longer live