adidas and MTV came together to promote Caribbean sports hero Kim Collins with a series of TV programs and features including a competition to win a week in Collins’ home island of St Kitts, I produced the competition microsite. It was built in Flash and linked to a competition database. The look and feel of the site was a continuation of the above the line TV spots developed in-house by MTV; it was intended to have a rough-cut collage effect. Visitors were treated to a specially created reggae tune that was streamed into the site.

Client: adidas
Launch: June 2004
URL: no longer available