Sisqo viral marketing

This was a small project to create a viral marketing campaign for American R&B artist Sisqo to promote his new single ‘The Thong Song’. Our solution was to create ‘Twang-A-Thong’ a Flash4 based game. I designed and developed the game although I’m glad to say credit for the concept goes to Nicola, the account manager on the project.

Quite how the game became so popular is still a mystery to me, however within the first three weeks of the campaign it had registered 300,000 downloads and later won the ‘Best E-flyer’ at the first Online Music Awards 2000.

Client: Universal Music
Launch: November 1999
URL: No longer live